Today’s culture values the superficial: tan skin, tone muscles, big boobs and designer shoes. There is nothing wrong with any of those things, but there are more important things to focus on, like innovation, human capital, compassion, and courage. These concepts are small pieces to a very large pie. Here at the UCO, we call this pie, “The Culture of Value.”
Values as we define them, are a set of timeless principles to guide, protect, inform and empower you. They are ideals that influence our decision making in every aspect of our lives. This process is known as the “Inside-Out Paradigm.” Making decisions based upon a foundation of value, instead of reacting to stimulus without thinking very much. In other words, we influence the environment, instead of being influenced by it.
This philosophy is in no way new! It has been written about and expounded upon by several notable authors, leaders, and successful professionals. Here’s a short list of people that have utilized this mentality:
Andrew Carnegie, notable Industrial Tycoon of the 20th century
Michael Gerber, author of The E-Myth and Business Strategist
Anthony Robbins, life coach, author and motivational speaker
Charles M. Schwab, first American paid $1,000,000 in salary, later became American steel magnate with Bethlehem Steel (no relation to the banker, Charles R. Schwab)
Jim Rohn, American Entrepreneur and motivational speaker