Today’s culture values the superficial: tan skin, tone muscles, big boobs and designer shoes. There is nothing wrong with any of those things, but there are more important things to focus on, like innovation, human capital, compassion, and courage. These concepts are small pieces to a very large pie. Here at the UCO, we call this pie, “The Culture of Value.”

Values as we define them, are a set of timeless principles to guide, protect, inform and empower you. They are ideals that influence our decision making in every aspect of our lives. This process is known as the “Inside-Out Paradigm.” Making decisions based upon a foundation of value, instead of reacting to stimulus without thinking very much. In other words, we influence the environment, instead of being influenced by it.

This philosophy is in no way new! It has been written about and expounded upon by several notable authors, leaders, and successful professionals. Here’s a short list of people that have utilized this mentality:

Steven Covey, businessman, educator and author of The 7 Habits of Highly Effective People

Napoleon Hill, author of Think and Grow Rich

Dale Carnegie, author of How to Win Friends and Influence People

Andrew Carnegie, notable Industrial Tycoon of the 20th century

Michael Gerber, author of The E-Myth and Business Strategist

Anthony Robbins, life coach, author and motivational speaker

Charles M. Schwab, first American paid $1,000,000 in salary, later became American steel magnate with Bethlehem Steel (no relation to the banker, Charles R. Schwab)

Jim Rohn, American Entrepreneur and motivational speaker

Our role is not to take credit for these people. We consolidate the information and practices of these masters, and bring them to our Unizens in a personal and individualized fashion. We believe everyone deserves to be informed of these successful techniques.

There is so much more yet to discuss! Our method is a real and personal one. Learning online is a great tool, but our objectives are met through interpersonal relationships, and meaningful experiences. At this point, we encourage you again to sign up and get in touch with us!

Or, read on! There’s still so much to understand: